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Socializing at Work
2/15/2010
Social media. You can't escape it. It has become part of our daily lives and its popularity and impact continues to grow and evolve. So what does it mean for economic developers? Well, it's not dissimilar from what it means for businesses - make it a priority to get engaged, otherwise you're missing a huge opportunity to not only communicate with your target audiences, but just as important - hear what they're saying about you. If you're not already socializing at work (I mean as part of your communications strategy), log on and listen to what businesses and site selectors are saying about your community and begin a dialogue. Blogging and tweeting are a few of the trendy, low-cost ways to reach a lot of people, but you need to choose the right social network, develop a strategy and be committed to communicating. Whether you use Google or Bing, there are countless articles and webinars out there to educate you about social media - including an economic development-focused webinar sponsored by IEDC on March 18 entitled Leveraging Social Media for Low-Cost, Targeted Marketing.
- MaryAnn Simkewicz, Marketing Account Supervisor, CERC
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