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Collateral pieces
Printed Pieces
CERC has created collateral, from two-sided sell sheets and tri-fold brochures, to magazine-sized reports and annual reports for clients looking for pieces to mail to prospects or to distribute at trade shows and other events.
State Business Development Collateral
It had been nearly a decade since CERC last tackled the task of creating brochures for the Department of Economic and Community Development to use in talking with out-of-state, in-state and new businesses. A fresh, new look was developed that tied into television commercials, also developed by the CERC team. Three brochures resulted, and a fourth - highlighting the community development side of DECD - was later produced.
Please note that these are large PDF files.
Out-of-State Business Brochure (8.26 MB)
In-State Business Brochure (4.96 MB)
New Business Brochure (3.82 MB)
 Quick Tracts
This slip sheet was developed to market a program for easy-to-develop sites in Connecticut. The informational piece has been used for direct mail, as well as hand outs at events and trade shows.
 Smaller Manufacturers Association of Connecticut
The Smaller Manufacturers Association asked CERC to update their look - starting with a logo and then incorporating it into new materials. This membership brochure was part of the unified look that was created, along with letterhead, business cards, meeting notices and nametags.
 Partnership for Growth II: A Competitiveness Agenda for Connecticut
(5MB, 132-page PDF) This report was launched in March 2004 by DECD to provide a blueprint for Connecticut's economic future.
 Career Resources
Southwestern Connecticut's workforce development organization, Career Resources, wishes to be known as the premier source of job training programs in that area, and recently set forth to address their public awareness and desired image. After consulting with Career Resources to determine their exact needs, the CERC marketing team prepared a marketing plan and designed a fresh, new logo and tagline that concisely communicates the organization's goal: Preparing Workers for Life.
 City of Middletown
The city of Middletown needed an image brochure to promote the town as a good business location, including a map highlighting the great property available along Interstate 91. This piece combined a standard brochure with inserts about Middletown's attractiveness as a place to live to draw attention to key facts and its location along the I-91 corridor.
 Town of Berlin
The town of Berlin's attractive, yet economical two-color brochure was paired with matching letterhead to allow the town to create customized matching inserts for the brochure's pocket folder right from the office.
 Department of Labor's Welfare to Work Unit
CERC completed this annual report for the by providing copyediting, layout/design and printing services. DOL also relied upon CERC for turning their statistics into easy-to-understand charts and graphs.
 Town of Southington
Southington needed a compact piece highlighting its business advantages to use at trade shows and to respond to initial inquiries. Working with CERC, they created this brochure showcasing the city's workforce, location, quality of life, available buildings and sites, and business programs.
 Simsbury - Infinity Business Park
A developer wanted to market an attractive piece of property to insurance and other professional services companies. This invitation was sent to companies in Connecticut, Massachusetts, and New York, as well as area real estate brokers with national connections asking them to attend a reception regarding the property.
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