Demographic Reports

Project-based Information
CERC demographic reports are one-time-use reports for a clients' particular project, such as entrepreneurs looking to identify markets and competitor locations as they create business plans or real estate brokers evaluating potential sites for an adult care facility.

Other uses include:

• Defining the geographic parameters of a market area
• Identifying the demographic distribution within a market area
• Comparing the demographic characteristics of two or more market areas
• Demonstrating the potential of a market area
• Analyzing the demographic changes that impact a market area
• Predicting the growth or decline of a market area
  

Choose From These Types
Demographic reports are available from CERC, and each report comes with a map highlighting the data in the selected geographic area. Click the blue links to see a sample of each report. These are our standard reports; others are available. See "Order Information" below.

Detailed Demographic Report
This tabular report is provided as a comma-separated value (CSV) or Microsoft Excel file and may include current year, projections and historic data in the areas of:

• Population
• Age
• Income
• Number of households
• Number of employers
• Number of vehicles
• Educational attainment
• Marital status

Income by Age Report
This report also is provided as a CSV or Excel file but is focused solely on the income and age data for the defined geographic region.

Executive Demographic Report
For those looking for more than just the data, the Executive Demographic Report is a text report provided in either Microsoft Word or Excel that is based upon data pulled from a detailed demographic report. All three reports with accompanying maps can be turned around quickly.

Market Report
This is a market report for a retail facility that estimates populations, household incomes, and household expenditures for a number of a set of consumer retail categories. It would be used by people wanting to start a small business or to purchase an existing business.  It may provide some of the basic background information for the market area necessary for acquiring a bank loan.  The time lengths for the drive time areas are adjustable and circular milage radii lengths are also available.

Order Information
For more information, or to inquire about other reports, please contact Senior Economist Dale Shannon.